Mark Kraft

Mark Kraft

Director of Culture & Recruiting
I am passionate to see Velentium benefit the lives of our employees, community, and world.

Personal Life & Career

Mark is the senior manager of Velentium’s Colorado office, and also serves as company-wide Director of Culture. Mark’s immediate family is made up of his wife and their three children (two sons and a daughter). He enjoys playing the guitar and working on home projects, such as auto repair/restoration and home remodeling/construction.

Mark received his degree in Electrical Engineering from the University of Utah. Throughout his 25-year career, he has worked in a myriad of related fields including software for test and automation, software development, systems engineering, management, and consulting in the aerospace, consumer electronics, and medical device industries.

He started his career at National Instruments as an application engineer, where he met Velentium’s CEO and Co-Founder, Dan Purvis. He later moved into a District Sales Manager role, and then made the leap to be a test engineering specialist and lab manager, before eventually joining Velentium in 2014. At multiple companies, Mark developed test architectures and platforms, which standardized test processes and allowed for test system reuse to reduce overall costs.

Throughout his life, Mark has always enjoyed serving others. He is most satisfied when he is building relationships with people and is providing them with a service or product they need. He also enjoys the technical challenges and satisfaction that comes from solving hard problems for clients.

Why Velentium?

Mark was attracted to Velentium, not only due to his prior career experience with Dan, but also because he believed in Dan and Tim’s vision and values for the company. He was extremely motivated by the idea that his efforts could change people’s lives across the world, which would allow him to have an ever-increasing platform to continue his passion of serving others. Humble Charisma resonates most with Mark. He has always believed that work satisfaction and quality of output depends on enjoying the people surrounding the task. This includes co-workers, direct reports, customers, and most importantly, the people who end up using the product.

Mark believes that there are companies in the medical device industry who have great talent and who leverage it to maximize their profits. On the other hand, there are companies whose core values dictate their internal and external operating procedures. What makes Velentium stand out in his eyes is its ability to not only attract and retain highly talented individuals, but to ensure that those individuals reflect the core values of the company. Many companies struggle to keep talent and values from being overtaken by financial motives, but at Velentium, it is the #1 business proposition to its customers.

Looking Ahead

In the future, Mark wants to see all employees create and enjoy professionally effective and personally satisfying careers. He wants them to not only enjoy their daily work, but know they are making a difference in the world around them. He believes that if he performs his role properly, people won’t think of their time at Velentium as “just a job”, but an extension of their life. They won’t be solely trading their hours for dollars, but for a cause that is bigger than themselves.


Mark Kraft Final

Primary Location

Denver, CO

Experience & Recognition

  • Passionate about serving others and overcoming difficult challenges for clients
  • Over 25 years of experience in software development, systems engineering, and medical devices
  • Believes in the importance of the Velentium core values at every stage of the business

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