Whenever you launch something truly new, you should expect to cause some confusion and misunderstanding - maybe even to encounter resistance. Even your target market might be unenthused at first. And you may chart multiple routes before finding your way.
When resistance happens, your response is critical to the success of the launch. If you respond in frustration or discouragement, you risk scuttling the launch just offshore. But if you remind yourself that the people you're trying to help haven't spent the same amount of time thinking about the problem the same way you have, and that everyone needs time to get used to new ideas, new processes, and new solutions, you'll be in a much better position to set sail. Optimism must originate with the founder!
Part of your job, post-launch, is to persevere in the same hope that caused you to start the project in the first place. Almost always, that will mean helping others recognize its value. Often, it will mean re-clarifying your own vision. And once you are afloat, don't be surprised if you end up cruising along the shoreline right where the breakers break. It is hard. It is worth it! Stick to your vision and persevere!